Groundwork Partnership - West Gorton

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Gradus Dispels Urban Myths with Biodiversity Project

When we launched our new design-led, contemporary carpet range called “Urban Myth”, we took the opportunity to take on four ‘urban myths’ within our own community in nearby West Gorton, Manchester.

Working in partnership with community charity, Groundwork; Manchester City Council and The Guinness Partnership, we brought the local community out to have hands-on involvement in the creation of a pollinator garden. The purpose of the mobile biodiversity initiative is not only to increase the biodiversity of the residents’ local environment, but also dispel the myth that people don’t value green spaces.

Local residents were actively involved in the creation of the containers in which the plants have been arranged. They are wrapped with a variety of educational messages to reinforce both the value of the garden’s creation and its ongoing contribution to the local community. 

Click here to watch the video

As a manufacturer that works closely with architects, we understand that the role of the architect and architecture is changing. RIBA’s update to its ten mandatory CPD core curriculum topics highlights social purpose as integral to the role and responsibility of architects. Architecture for social purpose is about understanding the social value and economic and environmental benefits that architecture brings for individuals and communities. The project at West Gorton is an exemplar of that, this resonates on a much deeper level, enhancing social spirit and fostering cohesion within the community

Click here to view our NEW Urban Myth carpet range


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