Gradus Rolls Out the Carpet for Award Winning Earls Court

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06 April 2009

Carpet and stair edgings from contract interiors specialist Gradus have been installed in the foyer area of London’s Earls Court, creating an attractive yet durable entrance at the busy exhibition venue.

Host to many prestigious events, exhibitions and concerts, Earls Court welcomes over 2.3 million visitors a year. Opened in the 1930s, the award-winning venue has led the way with its sustainability initiatives, which include recycling, energy efficiency and waste management programmes. 

The main reception, staircases and entrance to Earls Court have been refurbished with floorcovering from the Genus carpet tile range, installed in a circular design, with Chocolate (brown) colourways used to form a border around the main Cornfield (beige) carpet.  In addition, both sets of stairs in the main entrance hall were fitted with aluminium stair edgings with Jet (black) inserts to define the step edge by providing a suitable colour contrast with the carpet, in line with Approved Document M of The Building Regulations 2000.

Robert Marks of Earls Court comments: “We’re really pleased with the new reception area. Not only is it in keeping with the venue’s modern style, it is also hardwearing enough to cope with the massive influx of visitors we receive each day. We were so impressed with the finished look that we employed the Gradus Design Service when we refurbished the catering and conference areas at Olympia. It gave us a lot of ideas and inspiration for the finished look and it was useful to take advantage of Gradus’ expertise and experience.

“The foyer area and entrance is frequently used by the public and members of staff, so safety was also top of the agenda. The stair edgings from Gradus perform an important safety function by reducing the risk of slips and trips on staircases.”

Durable and easy to maintain, Genus is ideal for busy hospitality environments with frequent footfall and, being easy to clean, it can significantly help to reduce maintenance costs, whilst preserving its attractive aesthetics.  

Available in a choice of 32 colourways providing a wide style choice for specifiers and contractors, Genus can be supplied in broadloom, impervious backed or tile format.

A double channel profile from the Gradus range of stair edgings was specified to cope with the high levels of pedestrian traffic using the building.

Karen Burman, Designer for Gradus, comments: “Exhibition centres are subject to very concentrated levels of footfall over long periods of time, so any product installed has to be durable enough to cope with the pressures of this £9 billion industry. The Genus carpet tiles and stair edgings are designed for high levels of foot traffic making them ideal for Earls Court and giving the building owners peace of mind that the products used are fit for purpose.  The new colour scheme that was chosen for the reception area complements the existing interior and provides a fresh and contemporary feel. ”

For further information on the range of floorcoverings and accessories available from Gradus, please contact 01625 428922 or visit

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